As an Internet marketer, you should know the value of building your own email list; not just any list but one that is targeted and converts. The absolute only way to enjoy the fruits of an email list is having built it into a list that is warm to promotional offers. But that is the end game, so let’s back-up and start right at the beginning with acquiring optins for your email list. Unfortunately it is not as simple as throwing an optin box on your site. You need to have a dedicated “squeeze page” that captures the contact information of your visitors.

Firstly, you want the copy on your squeeze page to be concise and to the point. There isn’t any point to putting up overly long copy on your squeeze page. Since all you really want is the emails of your visitors, there’s not much you have to do to persuade them. Make sure to include a picture of the gift you are offering in return for their emails as well as copy that isn’t overly long. If you are offering a report or an ebook for free to your subscribers, then consider getting a graphic artist to design a cover for you.

Even though this approach might seem pointless, it will actually help increase your conversion rate. You can also embed an audio message into your squeeze page, asking your audience if they would sign up and subscribe to your email list. Of course you will want to figure out the best giveaway to use in exchange for contact information. And usually this turns out to be a free report, an eBook, etc. One super huge hint we can give you is to distinguish yourself in some very real way, and that can sometimes make all the difference you need. Consider offering people something that is so good that you just know it would sell if you put a price tag on it. If you merely develop a free offer that is based on one of their most pressing problems, then you will have a winner. It is really not that hard to give them something that you know they will want to have.

Last but not least, make sure you don’t put a ‘reset’ button on your squeeze page. You don’t want people to leave your squeeze page because the whole point is to get them to sign up for your list.

When a person lands on your squeeze page, they shouldn’t have more than two options and those are subscribing or hitting the back button. You will get better results, if your page is to the point. Hopefully you now understand squeeze pages a little better, and they are really not all that difficult to create. Your squeeze page is not your site or blog, and it has to have everything in place and properly optimized. Regarding traffic to your page, be sure you are getting prequalified and targeted traffic to it. Do not be afraid to try out your own squeeze page because it will all be good learning experience.
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