In this article I am going to cover 3 MLM marketing strategies that EVERY top earner in the industry knows and is using to dominate the industry.  If you are involved with ANY MLM company or are thinking about getting into this industry, these 3 strategies will put you in the top 3% of successful network marketers in the industry along with the top earners in your company.

The 3 strategies are this… WHAT, WHO, and HOW.  WHAT your supposed to market, WHO you are supposed to market too, and HOW you are supposed to market.

1.  What you are supposed to market

In network marketing the first thing you are usually taught is to contact your friends and family, purchase leads and cold call them, walk around places like WalMart and approach random strangers, basically talk about your opportunity to anyone that will listen.  But if you are just marketing your MLM opportunity up front, these methods surely will not work.  You need to learn and master a concept called Attraction Marketing and use it to build your business.

Your prospects are not looking for another sales person pitching them another business opportunity.  There looking for a leader, someone who offers real value and someone that they feel they can benefit from.  That, or someone who has a proven system in place that they can plug into and be walked step-by-step on what to do and how to be successful.

Think of it this way… would you ever start a business or opportunity with a random stranger who is pitching you an opportunity before they even introduce themselves to you and give you a reason to join them?  ABSOLUTELY NOT!  You would never jump into business with anyone like that so if you are doing the same thing, don’t expect anyone to join you either!

This is the difference between the 97% of network marketers that fail and the 3% who will continue to make more money than ever in this industry.  You need to become a person of value and brand yourself as a leader, and that is what you market to your prospects instead of your opportunity.  You prospects are going to want to know how you can help them succeed and if you don’t know how or don’t have a system in place that they can plug into, you hold no more value than your prospect therefore they have no reason to join you vs the next person pitching them an opportunity.

2.  Who you are supposed to market too

This is a big part of your MLM success and is often ignored by most network marketers.  The fact is that if you are marketing too and trying to convince anyone who will listen, you are wasting your time because the majority of those people will never join your business.  Why?  Because you are marketing to people who have no real desire to go into business for themselves or change their financial situation.  They are just happy where they are, and that’s ok because you don’t want to work with someone like that anyway.  You wan to work with people that are ready to change their lives, change their financial situation, go into business for themselves and are willing to work hard and to whatever it takes to reach their goals.

So how do you do that?  It all comes down to WHO you are exposing your business too.  There are over 76 million active participants in the network marketing industry and 97% of them are failing.  If you market to other network marketers that are failing and your marketing yourself as a leader who can help them succeed, you are going to build your business like crazy!  They are already sold on the idea of network marketing so you don’t have to convince them of anything, just letting them know you are a leader and can help them succeed is all it takes.

You also want to market to people who are actively looking to get started in network marketing.  By adapting what we discussed early which is Attraction Marketing, you will attract like minded people to you who are seeking more information about your opportunity.  When you are talking to this kind of prospect, they will already be interested and most likely join you in your business.

3.  How you are supposed to market

I mentioned earlier about the old school strategies we as network marketers are traditionally taught and while they still work to a certain extent, there are just not enough to build a long-term, successful MLM business.  The most successful network marketers in the industry today are combining offline marketing with the power of online marketing to build their businesses.  They understand the power & leverage of the Internet and they are using it along with their offline marketing to simply dominate the industry.

Right now there are over 200,000 people every week actively searching for a network marketing opportunity or more information regarding network marketing, and if you don’t learn how to leverage the power of the Internet to build your MLM business, you will be left behind.

Learning to adapt and apply these 3 MLM marketing strategies into your business is easier said than done, however with the proper tools, training and guidance you can be implementing these strategies into your business in no time.