Reaching a numerous audience without a high advertising budget, one way link building makes a great system of online business promotion. Only a small number of all the web surfers actually purchase some services or products online. Nevertheless, over the last years, the amount of online transactions has reached incredible levels, and there is no sign that this trend will come to an end in the near future. Article marketing has the advantage of targeting those Internet users that are directly interested in your products and services.

The content you provide has to meet the reader’s requirements, which means that it has to be useful, reader-friendly, short but comprehensive and stimulating. The topic of a certain article is provided by a peculiar keyword that you consider relevant for your domain of activity. Let’s assume you have a website about cats, you can write about ‘pet grooming’, to give just an example of a relevant keyword here. In order for the effective link building strategies to have an impact on readers you also need to take into consideration other aspects.

The ideal keyword density is not higher than 4%. You should only use one keyword in particular because you may otherwise confuse the reader about the topic. Provide high quality information, and create an enticing title to get the reader’s eye. On the average, a 450-500 article should include between four and six paragraphs. While you write reader-friendly articles, you should also follow the rules or the guidelines of the article directories where you submit them.

The one way links are distributed in the article content deserves all of your attention when working for article marketing campaigns. Anchor text links are the most profitable: they can be incorporated in the content and in the resource box. Two or three such links in the body content should be enough. The reader will be redirected to your home website when clicking on any such link. Yet, most article directories require simple links or URLs instead of anchor text links, which is why you should have a look on their terms and conditions first.

It is a rarity for article directories to take anchor text links although there are exceptions here too: consider working with www.myarticlenetwork.com, and you will indeed see how profitable such links can be. One or two links in the author resource box are enough. Then, other article marketing problems that you need to pay attention to before submission is the originality of content. Directories check all the materials to prevent duplication. Thus, if you submit an article to a directory, you cannot use it on your website or with other submission services.