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Two emotions are at the base of every human action. To put it another way, there are only two things that drive everything that people think. Those emotions are fear and desire. People either do something because they DESIRE something – monetary welath, a relationship, fulfillment, respect, peace, power, etc. Or they might do them because they FEAR losing something precious or valuable that they have right now – money, love, fulfillment, respect, peace, power, etc. At first glance this concept appears too simple, but if you ponder it, pretty much every action does actually revolve around these two fundamental feelings.

So… if you want your Tweets to be as effective as possible, it would make sense to keep these most important human drive factors in mind. That’s the “secret” to constructing effective tweets. The following are three examples of Tweet Formulas that ping these emotions in people:

1. The “Other Guy Has a Secret That You Should Know” Formula: This is particularly effective when the “other guy” is a well-known person. It’s very enticing to most people to learn how to do, be, or have what a celebrity has. Learn much, much more about manipulating social media right now through our Social Media Training Courses.

Tweet Formula: How (celebrity name) (does something) and you can, too.

Sample Tweet: How Paris Hilton loses weight while eating whatever she wants… and how you can, too.

Sample Tweet: How Donald Trump creates money while sitting by the pool… and how you can, too.

2. The “Your Problems are Being Instigated by Someone or Something Else Not Known By You” Formula: Everyone fears the thought of a person or something unbeknownst to us creating dilemmas for us.

Tweet Formula: Is/Are _________ causing you to become sick?

Sample Tweet: Is your house causing you to fall sick?

Sample Tweet: Is your job causing you to become overweight?

3. The “What You Need to Know Today” Formula. People do not like being put off guard or being embarrassed.

Tweet Formula: ______ questions to ask your ______ before it is too late.

Sample Tweet: 6 things to ask your tax preparer… before it’s too late.

Sample Tweet: Seven questions to ask your teenager… before it’s too late.

So, you get the idea. Understand psychology as you tweet. Appeal to common base human emotions, specifically fear and desire, and you’ll get a lot more attention and reaction to your Tweets – and successfully do whatever you desire to accomplish with Twitter.

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