If you want to generate more leads to your landing pages, LinkedIn is a great resource for you. At the same time, it can be difficult to navigate it on your own and even experienced marketers will loose some time just trying to understand what’s where.  In my desire to provide marketers with well organized information on LinkedIn, I decided to suggest to my readers 12 lead generation secrets for working with LinkedIn as a lead generator.
Before I start, I would like to say a couple of thing about your general strategy in working with LinkedIn. To make sure that LinkedIn is effective and viable in the future not only for you but for other entrepreneurs as well, make your information relevant. The market is indeed huge and there are quite a few big groups of users who hypothetically would want to hear what you have to say. Thus, it should be your priority to find those who are interested and not to dump the info on everyone else just for the sake of numbers. The second one is as important – contact those who are interested in hearing from you. Personal attitude is vital for nurturing prospective relationships.      
Here are the lead generation secrets that came naturally from my experience with LinkedIn. Effective and simple, they are listed in the chronological order and can, thus, be used as a step-by-step guide for lead generation: 

1.    The first thing that you will need to do is to get registered and create a great account profile at LinkedIn. This is crucial and will require some effort

2.    Once you have created a profile you can delve into the site. You will find many special interest groups.  Even though you might be tempted to join all of them to generate as many leads as you can at the time, it would be wiser to sift through the groups and find those that are the closest to your area of activity.

3.    Before you actually join any groups – that’s why you are here for – you will need to study them. This can be done by reading the postings and discussions. Group dynamics vary from group to group and you may well find a group that has over 20,000 members but where only a few are indeed active in discussions and postings. Look at recent discussions and analyze those. Don’t assess groups looking at the size – group activity has a priority here.

4.    I suggest joining only the groups with your potential clients and disregard those groups that are created for the sole purpose of finding jobs.

5.    When you join a group be personal and use your real name and not the name of your company etc. A personal touch will work wonders for your business. 

6.    Post valuable comments. This is essential for building your credibility.

7.    Answering posted questions can be a great opportunity for finding the necessary doors online. Look especially for questions that come from important people from the companies you are interested in. If you can answer such a question, demonstrate your knowledge, and your chances of being hired or finding a great client will be guaranteed after several postings like that.

8.    Don’t just sell to the group – let them comment on what you have by starting a conversation and offering a link.

9.    You might have general landing pages but giving a touch of exclusiveness will help you here. Develop some pages specifically for your LinkedIn clients. As dynamics and characteristics of different groups are different, you might want to send them to pages that have been customized for them and not to a standard landing page.

10.    Use DirectAds – which is a tool similar to Facebook’s AdWords. It allows you to post advertisements to specifically selected sector of subscribers’ database.

11.    Make LinkedIn a major part of your marketing plan. Make a point of mentioning it in presentations, webinars and on your site.

12.    Create your own LinkedIn groups. Having your own groups will give more control over the content and the kind of audience that joins it.  

These lead generation secrets will help you use all the resources of LinkedIn to your best advantage.

Check out this Free webinar about LinkedIn Lead Generation Secrets If you are interested in learning more about how you can benefit from LinkedIn and create a solid number of good leads. Contact us at Online MLM Training Secrets