The average kind of link is the straight text one that simply includes the website address, just like http://www.yourwebsite.com. Backlinks are created with the submission of articles to web directories. But you can do a lot better than that with anchor text links.

An anchor text link consists of a link to your home page that also includes a keyword. This is in fact part of the process of optimizing your articles for search engines, and a superior level towards achieving a better Google ranking. Article marketing proves more specific with the use of keywords in the links.

Here is an example of how to create an anchor text link in HTML code: MAIN KEYWORD. Each of the elements used in this code tells the search engine how to read it. ‘<’ followed by ‘a href=’ marks the beginning of a link to your website. The code will be closed by the ‘>’ at the end of the link as such. The keyword represents the anchor text, and once it is introduced, can mark the end of the code.

The above example serves in most anchor text links you would like to use for article marketing purposes. Mention must be made that not all article directories allow you to submit anchor text links. Straight text links are a lot more frequent. Nevertheless, there are a few great spots on the Internet where anchor text links function as viable strategies for business promotion. Start with www.myarticlenetwork.com and your articles will get displayed on more than 10,000 web sites.

Regardless of whether you produce the articles yourself or you choose to outsource them, the use of anchor text links will make a difference for your business efforts. Article marketing will thus open the door to opportunities that you could not take advantage of otherwise. You don’t have to be a web expert to create the code we’ve shown above. You can simply copy paste from the example I’ve provided. Normally, results should be more than satisfactory. That’s really convincing!